Dear Dairy

Since I have sworn not to write any more political shits regarding the presidential election, which STILL has not been resolved peacefully after almost two weeks since the results were out, there's practically no juicy stuffs for me to write about regarding the current events in Indonesia. But seriously though, that's pretty much the one thing that people are still talking about, even world cup euphoria never lasted this long.

At least the fad had mostly died down compared to the early months of it, since most (not all) the supporters of the losing party have gone quiet, presumably weeping in shame and regret after all the hate talks and heated arguments with their now-no-longer friends that they've been doing for the past 2 months. Or they probably killed themselves and fulfilled their promise after all, good riddance.

Yes, things have became that retarded, I'm not joking, there are people who actually sworn to commit suicide if their candidate lose the election. And of course once they do lose, those people throws any excuse they can find to void that promise. With that kind of overzealous behavior, it almost look like they think that their candidate is God's offspring and He should be supporting their cause directly... Wait, they actually do?

No, Thor, It's not about you

Well fuck it, I'm dropping that subject forever.

So instead of discussing that bullshit, let's divert our attention to something more entertaining; it's about how milk products are advertised.

Do me a favor and think of the first thing that comes to your mind when you hear the word "milk". Now I'm going to assume that you would think "cows", which has been the general symbol of milk products and advertisements since the 19th century. If you did, then congratulations to all of you in your use of common sense.

To those who thought differently, have no fear; you're still normal

However, as you may have known, lately milk products would associate the body calcium for their advertisement campaign. Which makes sense, because I don't see any other reason why people would drink the product of cow-tits lactation instead of their human counterparts, which provides extra benefits, aside from the fact that it's good for our body. Or so we believe, despite of it has not always been the case.

That's why the advertisements would, instead of our usual favorite cattle, sometimes shows the milk being integrated as the part of our body, or making it look as though humans were made out of milk. Or they would be direct and shows animated skeletons telling you to drink milk and showing how to use medieval torture device to increase your height.

All the while teaching kids that normal meatbags are losers

But sometimes they just forego every connections between calcium and human bone or nutritions, and just go straight to covering the whole human body with milk. Sure, I get it, it's to symbolize that the nutrition within the milk would protect the human body like a layer of shield. But I still don't think that it's the appropriate way to do it.

I mean, literally the first thing I think about when I saw the ad picture was that I should be taking a bath with the milk or using it as a body lotion instead of, you know, drinking it. Even my brother pointed out that you could put a label "User Guide" above the picture and place the milk at the cosmetics area in a supermarket, and no one would bat an eye.

She even has that smug face you see in skin whitener products

I'm no marketing expert, but in my opinion simply showing a glass of milk, or someone drinking it would be a better logical consumer-friendly option, albeit a little bland. However, it still has some relevance to the benefits of milk to our body, unlike a certain brand who took it to the extreme.

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